With HDB as the venue sponsor, the LOO Carnival makes its last appearance at the Rivervale Plaza from 18th – 24th November after making a stop each week at four shopping malls namely Pasir Ris West Plaza, Dawson Place, Taman Jurong Shopping Centre and Fajar Shopping Centre from 21st October. The message for the LOO Carnival was the same as the key World Toilet Day (WTD) message of "Ignite a SPARK – Share, Promote & Adopt Restroom Kindness" which aims to inspire everyone to not only share but also promote and adopt restroom kindness towards the following people:

• Cleaning attendants
• Fellow users
• 2.5 billion people in the world still without a toilet

Exhibitions, games and activities were held for one week at each shopping mall to reach out to shoppers. Exhibitions were held on weekdays while games and activities were held on weekends. The first LOO Carnival was organised in 2010 at the National Library Building to commemorate WTD and raise public awareness on the right restroom culture. Since 2010, the carnival was held only at one venue with the exception of 2013 which saw the carnival held island wide for the first time, thanks to the strong support of HDB.