RAS redesigns certificate of its star-rated Happy Toilet
Programme (HTP)
With
effect from April, in its bid to attract more corporate owners and
operators to participate in the HTP, RAS redesigned the HTP certificate with the
“Happy Toilet” wordings omitted to enhance its professional
branding image. The newly-designed certificate aims to shift the focus
from the HTP branding to RAS branding, with higher visibility of the
association’s logo and star rating as compared to the old
certificate. The stars are also designed with three stripes
to signify star owners, star cleaners and star users playing their part
to sustain the star standard. The glossy-paper material of the old
certificate has also been replaced with higher quality matt-paper
material. As the HTP has already gained its popularity among owners and
operators over the years, it will not be renamed despite the absence of
the “Happy Toilet” wordings on the new certificate.
Another
addition to the new certificate is the explanation of the star-ratings to
better reflect the right standard and to provide handy information to the
public about the different standards as follows:
- 3-star – Clean
restroom with basic facilities
- 4-star – Good
restroom with user-friendly facilities
- 5-star –
Excellent restroom with user & eco-friendly facilities
- 6-star –
Magnificent restroom with user-friendly, eco-friendly facilities
& technology adoption
New
HTP participants namely SAFRA Punggol and Far East
Mall Square2 received their new 5-star certificates in April with more
existing participants looking forward to receive their new certificates
in the coming months when they are due for renewal. The RAS has mulled
over the feedback provided by existing HTP corporate owners and operators
about the design and material of the old certificate. With the growing
popularity of HTP among corporate owners and operators, it is timely for
RAS to introduce the new design.
|